The Estate of Gerald Laing is collaborating with artist Peter Phillips and Lévy Gorvy gallery to produce Hybrid 2.0, a new artwork inspired by Laing and Phillips' 1960s Hybrid Project.

HYBRID, 1965–66

In 1965 Gerald Laing and fellow New York-based British Pop artist, Peter Phillips launched Hybrid Enterprises. The aim of the project was to use market research techniques to produce an ‘ideal art object’ reflecting the tastes of the contemporary New York art scene. Armed with ‘research kits’ comprising samples of colours and media, the pair asked one hundred and thirty-seven artists, curators, critics, and collectors to make their choices.

Peter Phillips and Gerald Laing in 1966 with a covered Hybrid sculpture, the Hybrid Blueprint and Hybrid Research Kit.

The final product, a painted aluminium and Plexiglas sculpture with neon lighting, was exhibited at the Kornblee Gallery in New York in 1966. alongside maquette-sized versions of the work and the research material.

Hybrid Maquette, 1966.

HYBRID 2.0, 2019

The Hybrid 2.0 project uses the methods of the original Hybrid to create an ideal art object for 2019. A questionnaire, based upon those used for the original project, is now available online for anyone to fill in and contribute to the creation of this new artwork.

The data from this survey will be used by the Estate of Gerald Laing to make Hybrid 2.0. The work will be presented at Lévy Gorvy's London gallery in December 2019 along with the original Hybrid and Hybrid Research Kit, as well as a wide range of research and archival materials, photographs, and press-cuttings telling the full story of the two projects.


Works:The major Periods

Gerald Laing1936–2011

Gerald Laing was one of the leading British artists of his generation. He shot to fame as a student at Saint Martin’s School of Art in the early 1960s and spent most of the decade working in New York. His paintings of film stars, dragsters, and other icons of popular culture place him as a major figure in both the British and American Pop art movements. In the late sixties his work became more abstract and sculptural, reflecting the ‘cool’ style that was coming to dominate the New York art scene. A move to the highlands of Scotland in 1969 inspired the use of more substantial forms and rugged materials. In 1973 Laing abandoned pure abstraction and began modelling in clay and casting in bronze, becoming one of the country’s leading figurative sculptors. In 2003 he returned to painting with his searing Iraq War series and images of twenty first century icons such as Amy Winehouse.